Dan Lundmark from Indmeas was visiting the engineering and design company ÅF in Solna Sweden and held a presentation with a subject ‘The meaning of measurement data quality for the industrial digitalisation’. The audience consisted of approx. 20 ÅF’s experts from energy and forest industries. Lundmark presented the most common reasons for mistakes in measurements and went through the methods that improve the quality of measurements. As a summary Lundmark highlighted the meaning of the high-quality measurement data in the industrial processes concerning monitoring and rationalization.